Introducing Pure Switch, the world’s first 3-in-1 IPL for painless, permanent hair reduction

Post by Peter Kerekes

Sep 09 2025

After years of consumer research, development and rounds of iterations, the new standard of IPL is here. Introducing Pure Switch, the world’s first 3-in-1 IPL for painless permanent hair reduction. Pure Switch is the only IPL device designed to treat your entire body with unmatched precision, speed, and comfort. Whether you're after long-term results or want a fuss-free routine that actually fits your schedule, Pure Switch is the all-in-one solution to your hair removal hassles.

Why did we make it?

From consumer research, you told us that you often use multiple hair removal methods to get your desired result. This may be shaving your legs because it’s quick and simple, waxing your upper lip and using hair removal cream on your bikini line because it’s gentler.

Whatever method you choose to remove your hair with, it’s clear there wasn’t an all-in-one solution that gives you the best of every method in one product. Something that’s long-lasting, gentle and fast. There was always a compromise.

That’s until now. Pure Switch is the world’s first 3-in-1 IPL to give you gentle, fast and precise treatments. Pure Switch is designed for your body; fast on large areas, gentle on sensitive areas and precise for those hard-to-reach areas.

What are the 3 modes?

The most versatile IPL

With three treatment modes, Pure Switch adapts to every curve, every need, and every comfort level. Simply switch between:

Ice Mode – with NEW Sapphire Ice Cooling technology. Use this mode for more sensitive areas such as bikini line and underarm. The premium Sapphire Ice Cooling technology cools your skin to a comfortable level, so you won’t feel a thing, even in your most sensitive areas. 100% of users agree*

Speed Mode – attach the speed head for faster treatments. Enjoy 2 x faster treatments, perfect for larger areas such as legs and arms. It contours to the curves of your body for better coverage and fewer missed spots using our patented Adapt Plus technology. Zip through full body treatments in just 7 minutes.

Precision Mode – a smaller, more targeted tip for precise treatments. Attach the precision head for when you need to target those hard-to-navigate areas such as upper lip, fingers and toes.

Note: when used in Speed or Precision Mode, ice cooling will be disabled to maximize the benefits of these modes.

SmoothSkin Pure Switch 3 treatment modes – Ice Mode, Speed Mode and Precision Mode.

What are the other benefits of Pure Switch?

The fastest, most powerful IPL for 1 year of smoother skin.

Up to 93% hair reduction in 2 treatments

Pure Switch is clinically proven to reduce up to 93% of hair in just 2 uses.

SmoothSkin Pure Switch before and after. Clinically proven to reduce up to 93% of hair in 2 treatments.

Enjoy 1 year of smoother skin

Enjoy the freedom of long-lasting smooth skin.

Free your skin from the irritation that comes with constant hair removal (read: ingrown hairs, itchy stubble and razor burn). Pure Switch stops hair growth at the root, so you’ll also enjoy other skin benefits such as seeing dark shadows reduced (because there’s no hair to begin with).

7 minute-full body treatments, just once a week

Full-body treatments take just 7 minutes*- and thanks to our Speed Mode, you’ll breeze through large areas such as legs in record time. Plus, you only need to treat once a week (that’s 3x fewer treatments per week than the leading competitor). Less effort, more results (what’s not to love?)

*When using Ice Mode on bikini and underarms and Speed Mode on legs.

Superior skin comfort, with Ice Cooling Technology

Enjoy gentle treatments with Ice Mode - featuring Sapphire Ice Cooling technology to cool the skin to a comfortable level, so you don’t feel a thing, even in your most sensitive areas. Discover how ice cooling works in our deep dive here.

Pure Switch Ice Mode with Sapphire Ice Cooling technology for painless treatments even on sensitive areas.

Smart skin protection, built in

Skin tone varies across your body; your underarms may be lighter in summer than your legs. Pure Switch uses our patented Auto Skin Tone Sensor technology to tailor your treatment.

Every single flash is personalized to your unique tone across your body, delivering maximum protection and results with every use. That means no second-guessing settings. Just safe, tailored results from start to finish.

How to use Pure Switch?

To learn more about the features of Pure Switch and how to use, watch our video guide here:

What is IPL hair removal?

IPL hair removal uses gentle pulses of light to break the hair growth cycle. It targets hair at the root with light energy, which is absorbed by the melanin in the hair and converted to heat. Learn more about IPL hair removal technology here.