Pure Switch Pure Switch Pure Switch Pure Switch Pure Switch Pure Switch Pure Switch Pure Switch Pure Switch Pure Switch Pure Switch
Pure Switch
Pure Switch
Pure Switch
Pure Switch
Pure Switch
Pure Switch
Pure Switch
Pure Switch
Pure Switch
Pure Switch
Pure Switch

NEW

Pure Switch

$449

Enjoy painless, permanent hair reduction from the comfort of home with Pure Switch.
Our most advanced IPL – experience up to 95% hair reduction after just 2 treatments, and up to 1 year of smoother skin after 12 treatments.

  • Our most effective IPL: enjoy up to 95% hair reduction after 2 treatments as 1 year of smoother skin  
  • Painless treatments, even on sensitive areas: Sapphire Ice Cooling technology cools your skin before each flash so you won’t feel a thing
  • 2 attachments for extra versatility: switch to speed mode for faster treatments on legs, or precision mode for smaller areas such as the face
  • 7-minute full body treatments: with only 1 treatment needed a week

Developed in UK

Full body treatment in 7 minutes

Ice cooling technology

Unlimited flashes

Developed in UK

Full body treatment in 7 minutes

Ice cooling technology

Unlimited flashes

Afterpay Payment

Pay 4 interest-free payments of $97.25 with or

Shop pay Payment

Pay 4 interest-free payments of $97.25 with

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How to use

  • Before you begin the treatment please discontinue all hair removal methods in the treatment area EXCEPT for shaving - including waxing, hair removal creams or chemicals, tweezing and electrolysis. Make sure you shave the area the day before the treatment. Always remember to do a patch test 24 hours before starting treatment.
  • We recommend you treat the area once a week for 12 weeks to catch all the unwanted hair.
  • Switch to maintenance treatments and top-up every 4-8 weeks to remain hair-free.

Technical specifications

Before use

Box contents

Warranty

40+ Years of expertise
FDA Cleared
EU MDR Certified
5,500+ Clinical tests
95% Hair reduction
Sapphire Ice Cooling technology
40+ Years of expertise
FDA Cleared
EU MDR Certified
5,500+ Clinical tests
95% Hair reduction
Sapphire Ice Cooling technology

Clinically proven results

See results in as little as 2 treatments

Visible hair reduction that keeps improving with continued weekly treatments.

95%Less hair after 2 uses*
12 moOf smoother skin
94%Would recommend
Before After
Before After

Featured review

"I could see results already after 2 weeks!"

★★★★★ Brogan A.✓ Verified buyer
After only 4 weeks, most of my hair was completely gone at my armpits, bikini line, and legs. The cooling feature makes it really comfortable!

Why Pure Switch

Everything you want from IPL. Nothing you do not.

No Pain

Sapphire Ice Cooling keeps skin comfortable, even on sensitive areas.

No Hassle

Fast, effortless treatments from home.

No Ingrowns

Target small areas like upper lip, bikini line and underarms.

Long-lasting Results

Up to 95% hair reduction after as little as 2 treatments.

Sapphire Ice Cooling

Cooling comfort with every flash

Premium Sapphire Ice Cooling helps cool and protect the skin before, during and after every flash, making Pure Switch our most comfortable IPL experience.

Patented Skin Tone Sensor

Intelligent IPL that adapts to you

Pure Switch scans your skin 80 times per second and automatically selects the right power output for your skin tone.

80xSkin scans per second
AutoPower adjustment
SmartEvery flash adapts

Real users

Real users, real results

Real Pure Switch result

Real Pure Switch result

Real Pure Switch result

UGC video or thumbnail 4

Real Pure Ice result

The science

How IPL works

IPL uses light energy to target melanin in the hair and help reduce regrowth over time.

1

Targets melanin

IPL targets the melanin in the hair follicle.

2

Converts to heat

Light energy converts to heat below the skin surface.

3

Disables growth

The heat helps disable the follicle and reduce regrowth.

40+ years of expertise

Created by the original inventors of IPL

For over 40 years, SmoothSkin has pioneered light-based hair removal technology, combining clinical testing with beauty-tech innovation.

Created by scientists, loved by thousands

The most certified IPL

FDACleared
EU MDRCertified
5,500+Clinical treatments
40+Years of expertise
★★★★★

Loved by 12,000+ customers

Experience smoother skin with clinically proven IPL technology.

Pure Switch combines powerful IPL technology with Sapphire Ice Cooling.
Lead Product Developer SmoothSkin

Pure Switch vs Other Hair Removal Methods

MethodResults LastComfortCost Over 5 Yrs
ShavingDaysHighHigh
WaxingWeeksLowVery High
EpilatorWeeksLowMedium
Laser ClinicLong-termMediumVery High
Pure Switch IPLLong-termHighOne-off Purchase

Check compatibility

Is Pure Switch suitable for you?

IPL works best when there is a contrast between hair colour and skin tone. Always check the suitability chart before treatment.

Compare the range

Which Pure fits you?

Feature
Pure Switch
Pure Adapt
Pure Mini Lite
Model Most powerful IPL with sapphire ice cooling Our most adaptive IPL Perfect for beginners
Results after 2 uses Up to 95% hair reduction Yes After 4 weeks
Hair removed after 12 weeks Up to 99% Up to 99% Up to 92%
Ice-cooling technology Yes No No
Attachment Precision and Adapt (Speed) head Built-in curved head No attachment
Treatment settings Power, Gentle or Speed Power, Gentle or Speed Power
Energy level 2–6 J/cm² 3–6 J/cm² 3 J/cm²
Full body treatment time 7 minutes 10 minutes 10 minutes
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Pure Switch FAQS

​How does the Pure Sapphire cooling technology work? ​

​Do I need to activate the Sapphire cooling technology?​

How long does the SmoothSkin Pure Switch device last? ​

​How long does it take to see results?

Is IPL permanent?​

How do the intelligent skin tone sensors work? ​

​​What is each intensity level for?​

How do I switch between intensity levels?​

​Why use the extra attachments?​

How do I know what attachment to use?​

​Can I use cooling with an attachment?

Do the attachments have intelligent skin tone sensors? ​

​How do I add/ remove the attachments?​

Can I buy replacement attachments?

How do I clean the device? ​

​Do I need to wear eye protection?

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