SmoothSkin is committed to protecting your rights as an individual, including your rights to privacy and the total protection of all personal information supplied to us and our partners. Our privacy policy is designed to inform you of how we will collect, store, use, process and share any personal information about you.

We operate under strict policies to ensure the safety and security of our customers. In this policy, we will explain how we will handle your personal data.

The guidelines below detail SmoothSkin’s policy regarding personal data and cookies at

SmoothSkin reserves the right to periodically update these privacy policies and/or practises. To keep up to date, you should review our privacy policy regularly, especially when shopping online at We will also put a notice on our website, and, if applicable, contact you by email.


‘Your data’ is any form of information relating to you as an individual. Examples of this include your name, address, phone number, email address and so on. This also covers any user names or passwords linked to our site where applicable. There are several data privacy laws in place to protect such information (such as the General Data Protection Regulation (GDPR) 2016 and ePrivacy Regulation ). All information collected by us will be handled in compliance with all such laws.


You have the right to access, correct and remove your personal information, subject to the supply of appropriate evidence of your identity namely a photocopy of your passport certified by a bank or solicitor. You also have the option of preventing the processing of this data.  We will delete your  information (such as your name, email address, and postal address) securely and swiftly, and anonymise all the remaining information we hold about you, such as your activity on our website. You may exercise this right at any time by contacting us at the following address:

Cyden Ltd
Office Block A, Bay Studios

You may instruct us at any time not to process your personal information for marketing purposes. You will expressly agree in advance to our use of your personal information for marketing purposes, and we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.


Data is only stored while it is required for the purposes for which it was collected. This data may under no circumstances be stored for any longer than three years from the date of last contact. Any information which we hold on you will be stored on our secure servers, both in accordance with our own security polices and the law. These servers are security protected by passwords and firewalls. Personal information is always encrypted before it is transmitted electronically. We will take all reasonable technical and organisational precautions to ensure that this information remains secure. However, we would like to take this opportunity to remind you that the transmission of information through the internet is not 100% secure. Whilst we do everything in our power to protect your personal data, we cannot guarantee the security of any information sent to our site. Any transmission is entirely at your own risk. uses 128-bit encryption to protect all information supplied to us.

However, while we ensure that we take all reasonable and available security measures to protect your information, you accept that no online data transmission can be deemed 100% secure from access by unauthorised recipients and so will not hold us responsible for any breach of this security – unless due to our negligence.


We collect data from you throughout your use of our site. uses online forms to collect personal information from website visitors who choose to use our site, including throughout processes such as: subscribing to our newsletter, joining our support programme, or ordering online.

We collect your data when:

  • You fill in any forms on our website. This includes forms required when placing an order, signing up to our newsletter or making an enquiry.
  • You complete surveys that we may send you for research purposes (although you don’t have to complete these).
  • You create an online account.
  • You make a complaint, enquiry or provide us with any feedback.
  • You place a comment on the site.
  • You submit an entry to a competition or prize draw.
  • You disclose data to us through the site at any other point.

Note that we do not collect store any payment information, including payment card details or account information. We do not process any payments internally.

If you choose to sign up for marketing or product support emails, register your warranty, or order online, thus providing us with your personal information, we will enter this information into our customer database. The information will be used to administer, simplify and improve our online services to you, and to process any orders you place with our online shop. We will email you news about info, offers and news only if you give us authorisation by ticking ‘yes’ when signing up or registering.

If you are under the age of 18, please do not attempt to submit any personal details. SmoothSkin will not collect any personally identifiable information from any person under the age of 18.

Any personal information we collect on you is collected through your own input to our site and any communication we have directly with you.

Some other information, such as that on your internet usage, is collected using cookies. For more information on what cookies are and why we use them, please refer to our Cookie Policy, further down this page.

To improve our services and enhance your experience while shopping with us, certain information is collected for statistical purposes. This information is not personally identifiable and includes measuring the number of visitors to various sections of our site, and identifying system performance and problem areas.

The following information is collected when you visit our site:

(a)     Usage data, data about your use of our website and services. This could include: your IP address, geographical location, your browser, referral source, length of your visit, the pages you viewed,website navigation paths as well as information about the timing, frequency and pattern of your service use. The source of this information is Google Analytics. This usage data may be processed for the purpose of analysing the use of our website and our services. The legal basis for the processing of this data is our legitimate interest, in monitoring ad improving the performance of our website.

(b)      Profile data, information provided to us when you subscribe to our email newsletter or support programme. This could include: your name, email address and which products you have purchased from us. The source of this information is you, you enter it manually when subscribing to these services. This usage data may be processed for the purpose of analysing the use of our website and our services. The legal basis for the processing of this data is our legitimate interest, in monitoring ad improving the performance of our website.

(c)      Transaction data, information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our websiteThe transaction data may include your contact details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business. No card details are stored by this site. 

(d)      Publication data, information information that you post for publication on our website or through our servicesThe publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

(e)     Notification data, information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters. The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent.

(f)     Correspondence data, information contained in or relating to any communication that you send to us. The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

(g)     We may process any of your personal data identified in the other provisions of this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others. uses the Google AdWords remarketing service to advertise to previous visitors on third party websites (including Google). It could mean that we advertise to previous visitors of our site that didn’t complete a specific task, for example using a contact form to make an enquiry or completing checkout. For example, this advert could be in the form of an advertisement on the Google search results page. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to All data collected with always be used according to both our own and Google’s privacy policy.


The data collects is used in:

(a)   Managing your newsletter subscription

(b)   Supplying relevant and timely support information

(c)   Transmitting information regarding our company and activity and, with you agreement, tailor advertising or market research messages

(d)   Processing and managing order(s) made via our website

(e)    To process the registration of your online account

(f)    To maintain your online account

(g)   To process and deal with any complaints or enquiries made by you

(h)   To monitor, develop and improve our site and services

(i)    To ensure that our site is presented in the most effective manner for you and your computer

(j)    To allow you to participate in any interactive features of our site, where you choose to do so.

(k)    To identify and inform you should you be a prize winner.

Additionally, where you consent to such actions, we may also use your data:

  • To keep you updated about us and our products by email, post or phone.
  • To inform you about any special competitions, promotions or offers.

We will only use your information in order to contact you regarding us, our products or promotions should you specify that you are happy for your information to be used in this way.  If you have given us permission to use your data in this way in the past but now want to opt-out of such communications please contact us at Please note that should you opt out of any promotional communications, this can take up to 5 days to come into effect. You may still receive any communications that were already in process, although you will have been removed from our list.


SmoothSkin is the only recipient of your data; however, to fulfil online orders and maintain our website, SmoothSkin works with selected third parties. We may supply your personal information to these third parties under strict contractual confidentiality agreements insofar as as reasonably necessary for the purposes set out in this policy, i.e. order fulfilment centres, customer care centers and couriers for the purpose of assisting SmoothSkin in delivering a quality service. Otherwise, SmoothSkin would never disclose, sell or transfer any personal information (names, addresses, email addresses etc) without your explicit prior approval, except as might be required by law.

Financial transactions relating to our website and services are handled by our payment services provider, PayPal. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. 


Our site may offer links to external websites. The privacy policies of such sites may differ to ours, and we recommend that you check these before using such sites. We are not responsible for the privacy policies, security or practices of any third-party websites and recommend you check these before using such sites.

Our website also includes links to our owned social channels, including, but not limited to: FacebookInstagramTwitter and YouTube.  Please be sure to check these sites’ individual privacy policies before using these sites.


In the unlikely event that Cyden, some or all of its assets are acquired, customer information will be one of the transferred assets.


If you require any further information on our Privacy Policy or how we use your data please contact us at We’ll be happy to help.


This notice is designed to help you understand what cookies are, how our website uses them and the choices you have in regards to their use.


Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows a website to recognise you as a user either for the duration of your visit (using a ‘session cookie’) or for repeat visits ( a ‘persistent cookie’). Cookies can be used by web servers to identity and track users as they navigate different pages on a website and identify users returning to a website. They are not harmful and do not contain any information such as your home address, date of birth or credit card details. Cookies do not harm your computer.

You can learn more about cookies at and


This website uses cookies. Cookies help us to provide you with a good experience when your browse our site. We do not use cookies to collect or record information such as your name, address or payment details. 

Our use of cookies includes:

  • Functionality Cookies: These cookies are essential in helping you navugate the site and use its features, such as accessing secure areas of the website. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the internet.
  • Preference Cookies: These cookies allow websites and applications to remember choices you make (such as your language or the region you are in) for technical purposes essential for the operation of this website and / or your use of it, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products;  The information these cookies collect is usually anonymised which means we can’t identify you personally. 
  • Analytics Cookies: In order to keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site, to collect statistical information about how visitors use this website, calculate views, analyse popular products by quantifying clicks. This is so we can improve the way this website works and measure the success of conent and campaigns;
  • Marketing and Personalisation Cookies: We also use cookies to assist in targeted advertising, to ensure the marketing content that you receive on sites other than our own is relevant and reflects the interests you have shown when browsing on our site.


  • To enable you to complete transactions
  • To personalise and improve your customer experience
  • To recognise the device that you are using.
  • To recognise which country you are in
  • To store the content of your online shopping bag whilst you browse the site and to complete an order.
  • To record the areas of the Site that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. We use this information to help make the website more user friendly, develop our Site design and to continuously improve the quality of the service we provide.
  • For re-marketing purposes to determine relevant related products to show you when you’re browsing on other selected websites. These cookies can be associated with services provided by a third party such as an advertising network.
  • We also offer you the facility to share your experience on our Site through social media sites such as Facebook and Twitter. By using these features, you are consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites.

Cookies are an essential part of how our site works, as they remember certain information about a visitor. SmoothSkin uses First Party cookies (these are placed there and used solely by us) and Third Party cookies (these are placed there by third parties we work with).


We use both session and persistent cookies on our website. The cookies that we use on our website, and the purposes for which they are used, are set out below:

(a)       authentication – we use cookies to identify you when you visit our website and as you navigate our website,

(b)       status – we use cookies to help us to determine if you are logged into our website

(c)      personalisation – we use cookies to store information about your preferences and to personalise the website for you,

(d)      security – we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally,

(e)      advertising – we use cookies to help us to display advertisements that will be relevant to you,

(g)     cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally 


Our website also uses third party cookies. Third-party cookies are not set by SmoothSkin, but by selected third parties with whom we work. Some of these third party cookies enable useful services, for example online questionnaires or Live Chat. Others may be set by advertising networks we work with to keep track of your browsing activities, so that they can place our online advertisements in the most appropriate places. They can be used for any of the above reasons but are mainly used to help provide behavioural targeted advertising to you online. In the section below on “Managing cookies”, we explain how you can change your settings so that third parties (including advertisers) know that you do not want to be tracked.

We also use Google Analytics to analyse the use of our website. Our analytics service provider generates statistical and other information about website use by means of cookies.

The analytics cookies used by our website have the following names: [_utma, _utmb, _utmc and _utmz ]. The information generated relating to our website is used to create reports about the use of our website. Our analytics service provider’s privacy policy is available at

These cookies allow us to:

  • establish statistics, visit and use volumes for various components which comprise our website (sections and content which are visited and read), allowing us to improve the relevance and ergonomics of our services;
  • to adapt the presentation of our website to your terminal’s display preferences (language used, display resolution, operating system used, etc.) during your visits to our website, depending on the viewing or reading materials and software your terminal uses;
  • memorise information regarding a form you filled out on our website (registration or access to your account) or products, services or information you selected on our website (service selected, content of an order basket, etc.);
  • allow you to access reserved and personal spaces on our website, such as your account, using identifiers or data which you may have given us previously;
  • implement security measures, for example if you are asked to connect again to content or a service after a certain period of time.

For details of the Third Party cookies we use please see the list below:

Google Tag Manager, Google Analytics, GA Audiences, Facebook Connect, Facebook Custom Audiences


Some of the third party cookies on our site are operated via advertisers and social media platforms. We use these to target you, the customer, with our banners and adverts – even when you’re using other websites and services not associated with us. To deliver this content, we use a number of digital marketing networks, as well as several advertising technologies including pixels, ad tags, cookies, device identifiers and web beacons. The adverts you see from us will use some of the information we’re currently holding about you, or previous information from your use of our services.

Social buttons 

Some pages on our websites let you share our content through social media sites like LinkedIn, Facebook and Twitter. Sometimes we may embed videos from sites such as YouTube. These sites set their own cookies, which we don’t control. Those social media sites may have their own cookies policies, which, if available, would normally be contained on their websites. You should carefully review those cookies policies to make sure that you are happy with them.


Yes. Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

(a)     For Internet Explorer™:

(b)     For Safari™:

(c)     For Chrome™:

(d)    For Firefox™:

(e)    For Opera™:

Blocking all cookies will have a negative impact upon the usability of many websites.

If you block cookies, you will not be able to use all the features on our website. is a useful resource with a lot of detailed information about cookies and how to manage them.


This website is owned and operated by CyDen Ltd, Office Block A, Bay Studios, Fabian Way, Swansea, SA1 8QB. We are registered in England and Wales and our registered office is at Office Block A, Bay Studios, Fabian Way, Swansea, SA1 8QB. Our principal place of business is at  CyDen Ltd, Office Block A, Bay Studios, Fabian Way, Swansea, SA1 8QB.

You can contact us by writing to the business address given above, by using our website contact form, by email to

This cookie policy has been created using advice from SEQ Legal (